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Lead Generation

Pacific Oral Maxillofacial Surgery Center

Responsive Search Google Campaign for a Oral Maxillofacial Surgery Center in Oakland, CA which generated $25,200 in Lead Value

Industry

Industry

Surgery Center
Surgery Center

Headquarters

Headquarters

Oakland,CA
Oakland,CA

Challenge

Pacific Oral & Maxillofacial Surgery Center in Oakland, CA faced the challenge of attracting new patients in a highly competitive market. The clinic needed to increase its visibility and generate qualified leads efficiently. With limited awareness in the local area and a reliance on traditional marketing methods, the center sought a more targeted, measurable approach to attract potential patients actively seeking specialized oral surgery services.

Results

Our responsive search campaign on Google Ads successfully generated 126 leads at a total cost of $8,062.85. This brought the cost per lead to $50.54, a competitive rate for the industry. The total estimated value of the leads amounted to $25,200, offering a strong return on investment. By leveraging search ads that targeted patients looking for oral and maxillofacial surgery services, we helped the center enhance its online presence, drive local traffic, and fill their patient pipeline with qualified leads.

3,740

Clicks

Clicks

$50.54

Cost / Lead

Cost / Lead

$25,200

Cost

Cost

Process

Process

Process

01

Audience Identification

We conducted a thorough analysis of the target demographic, focusing on geographic, behavioral, and interest-based data to pinpoint potential patients. Using tools like Google Analytics and keyword research, we identified individuals actively searching for oral and maxillofacial surgery services in the city surrounding areas. We also studied competitor clinics and local healthcare trends to refine our audience segmentation, ensuring the ads were shown to the most relevant and qualified leads. This strategic approach helped us reach users with the highest intent, maximizing campaign effectiveness

02

Custom System Architecture

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03

Finding Your Unique Edge

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04

Branding Yourself

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05

Delivery

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

01

Audience Identification

We conducted a thorough analysis of the target demographic, focusing on geographic, behavioral, and interest-based data to pinpoint potential patients. Using tools like Google Analytics and keyword research, we identified individuals actively searching for oral and maxillofacial surgery services in the city surrounding areas. We also studied competitor clinics and local healthcare trends to refine our audience segmentation, ensuring the ads were shown to the most relevant and qualified leads. This strategic approach helped us reach users with the highest intent, maximizing campaign effectiveness

02

Custom System Architecture

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03

Finding Your Unique Edge

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04

Branding Yourself

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05

Delivery

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

01

Audience Identification

We conducted a thorough analysis of the target demographic, focusing on geographic, behavioral, and interest-based data to pinpoint potential patients. Using tools like Google Analytics and keyword research, we identified individuals actively searching for oral and maxillofacial surgery services in the city surrounding areas. We also studied competitor clinics and local healthcare trends to refine our audience segmentation, ensuring the ads were shown to the most relevant and qualified leads. This strategic approach helped us reach users with the highest intent, maximizing campaign effectiveness

02

Custom System Architecture

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03

Finding Your Unique Edge

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04

Branding Yourself

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05

Delivery

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

01

Audience Identification

We conducted a thorough analysis of the target demographic, focusing on geographic, behavioral, and interest-based data to pinpoint potential patients. Using tools like Google Analytics and keyword research, we identified individuals actively searching for oral and maxillofacial surgery services in the city surrounding areas. We also studied competitor clinics and local healthcare trends to refine our audience segmentation, ensuring the ads were shown to the most relevant and qualified leads. This strategic approach helped us reach users with the highest intent, maximizing campaign effectiveness

02

Custom System Architecture

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03

Finding Your Unique Edge

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04

Branding Yourself

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05

Delivery

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

Schedule a Call & Get a Free Marketing Plan

We'll get back to you to schedule a strategy call and develop a free marketing plan based on
your goals and budget. We can also communicate over email if that's easier for you.

Nicey © 2024 Athos Consulting. All rights reserved.

Schedule a Call & Get a Free Marketing Plan

We'll get back to you to schedule a strategy call and
develop a free marketing plan based on
your goals and budget.
We can also communicate over email if that's easier for you.

Nicey © 2024 Athos Consulting. All rights reserved.

Schedule a Call & Get a Free Marketing Plan

We'll get back to you to schedule a strategy call and develop a free marketing plan based on
your goals and budget. We can also communicate over email if that's easier for you.

Nicey © 2024 Athos Consulting. All rights reserved.