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Lead Generation

Kayal Orthopaedic Center

Call & Search Google Campaign for Kayal Orthopaedic Center with multiple locations across the USA. Generated 24,799 Leads and $12,399,500 in Lead Value

Pink Flower
Pink Flower

Industry

Industry

Orthopaedic Center
Orthopaedic Center

Headquarters

Headquarters

New Jersey, USA
New Jersey, USA

Challenge

Kayal orthopedic care center sought to increase patient bookings and inquiries for their specialized services through digital marketing. However, the highly competitive healthcare market posed a challenge, with high costs for ads and difficulty in capturing the attention of potential patients seeking orthopedic care. Additionally, the center was looking for a way to track and manage leads from different sources effectively, while ensuring cost-efficiency in generating qualified patient inquiries.

Results

Through a targeted Google Ads campaign, utilizing both call and search ads, the orthopedic care center achieved remarkable success. The campaign generated 24,799 qualified leads at an average cost per lead of $50.81. This resulted in a total lead value of $12,399,500, based on the estimated value of $500 per lead. The optimized strategy not only helped the center gain visibility but also significantly increased patient inquiries, ensuring a steady flow of new patients while maintaining cost-efficiency.

18.1k

Clicks

Clicks

$50.81

Cost / Lead

Cost / Lead

$12,399,500

Lead Value

Lead Value

Process

Process

Process

01

Audience Identification

We conducted a thorough analysis of the target demographic, focusing on geographic, behavioral, and interest-based data to pinpoint potential patients. Using tools like Google Analytics and keyword research, we identified individuals actively searching for oral and maxillofacial surgery services in the city surrounding areas. We also studied competitor clinics and local healthcare trends to refine our audience segmentation, ensuring the ads were shown to the most relevant and qualified leads. This strategic approach helped us reach users with the highest intent, maximizing campaign effectiveness

02

Custom System Architecture

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03

Finding Your Unique Edge

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04

Branding Yourself

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05

Delivery

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

01

Audience Identification

We conducted a thorough analysis of the target demographic, focusing on geographic, behavioral, and interest-based data to pinpoint potential patients. Using tools like Google Analytics and keyword research, we identified individuals actively searching for oral and maxillofacial surgery services in the city surrounding areas. We also studied competitor clinics and local healthcare trends to refine our audience segmentation, ensuring the ads were shown to the most relevant and qualified leads. This strategic approach helped us reach users with the highest intent, maximizing campaign effectiveness

02

Custom System Architecture

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03

Finding Your Unique Edge

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04

Branding Yourself

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05

Delivery

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

01

Audience Identification

We conducted a thorough analysis of the target demographic, focusing on geographic, behavioral, and interest-based data to pinpoint potential patients. Using tools like Google Analytics and keyword research, we identified individuals actively searching for oral and maxillofacial surgery services in the city surrounding areas. We also studied competitor clinics and local healthcare trends to refine our audience segmentation, ensuring the ads were shown to the most relevant and qualified leads. This strategic approach helped us reach users with the highest intent, maximizing campaign effectiveness

02

Custom System Architecture

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03

Finding Your Unique Edge

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04

Branding Yourself

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05

Delivery

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

01

Audience Identification

We conducted a thorough analysis of the target demographic, focusing on geographic, behavioral, and interest-based data to pinpoint potential patients. Using tools like Google Analytics and keyword research, we identified individuals actively searching for oral and maxillofacial surgery services in the city surrounding areas. We also studied competitor clinics and local healthcare trends to refine our audience segmentation, ensuring the ads were shown to the most relevant and qualified leads. This strategic approach helped us reach users with the highest intent, maximizing campaign effectiveness

02

Custom System Architecture

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03

Finding Your Unique Edge

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04

Branding Yourself

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05

Delivery

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

Schedule a Call & Get a Free Marketing Plan

We'll get back to you to schedule a strategy call and develop a free marketing plan based on
your goals and budget. We can also communicate over email if that's easier for you.

Nicey © 2024 Athos Consulting. All rights reserved.

Schedule a Call & Get a Free Marketing Plan

We'll get back to you to schedule a strategy call and
develop a free marketing plan based on
your goals and budget.
We can also communicate over email if that's easier for you.

Nicey © 2024 Athos Consulting. All rights reserved.

Schedule a Call & Get a Free Marketing Plan

We'll get back to you to schedule a strategy call and develop a free marketing plan based on
your goals and budget. We can also communicate over email if that's easier for you.

Nicey © 2024 Athos Consulting. All rights reserved.